In 2012, Kiddicare’s journey began with the purchase of our very first diaper-making machine – what a milestone! Since then, we’ve been on a mission to craft the ultimate range of baby care products, striking the perfect balance between absorbency, softness, comfort, and affordability. Like your little ones, we’re always on the move, creating modern, rash-free disposable diapers designed in New Zealand, specifically for Kiwi families. Paired with our soft, strong, and durable wet wipes, Kiddicare offers trusted, effective, and gentle solutions for both babies and budgets.

Our best-in-class range is thoughtfully developed for babies from newborns to juniors. It includes the softest water baby wipes and diapers & diaper pants for all-day use, ensuring comfort and care for every stage of your baby’s journey.

At Kiddicare, we believe in active baby care for active babies. Loved by moms across the globe, we’re proud to be New Zealand’s most cherished brand, now delighting families in the UAE, Australia, and Kuwait. We take pride in delivering the softest, most deluxe diapers and wipes at prices families can smile about.

For added convenience, our subscription service offers unbeatable perks! With every subscription, you enjoy fantastic savings and collect Kiddicare points for future treats. Plus, as your baby grows, we’ll send one of our adorable Kiddicare critters—like Marvin the cheeky monkey or Polly the clumsy panda—straight to your home to keep the fun rolling. Kiddicare: for happy babies and even happier parents!